Salesforce Predicts Record $136 Billion for U.S. Online Sales and $768 Billion Worldwide for this Holiday Season

by Tech Mainstream Staff

October 5, 2019

Salesforce Predicts Record $136 Billion for U.S. Online Sales and $768 Billion Worldwide for this Hoilday Season

With this holiday season being a shorter selling season, by exactly six days, Salesforce data indicates "U.S. digital commerce revenue growth this holiday season at 13 percent year over year (YOY)." Retailers that offer personalized experiences, click and collect offerings and unbeatable prices, will be highly successful this coming holiday season.

Since Thanksgiving comes early this year, early bird shopping, especially on the Tuesday and Wednesday before Thanksgiving will "drive 19 percent YOY growth in global digital revenue." Voice-enabled devices, messaging platforms and social media will be used to make purchases.

Another technique to alleviate the shortened holiday shopping season is click and collect, otherwise known as “buy online, pick up in-store.” During the five days before Christmas, click and collect shoppers are 48% more active.

Gen Z buyers will help bolster revenue this holiday shopping season. Considered at the “edge” of brand and retailer properties, "one in ten digital purchases occur on emerging digital purchase points like social media, messaging platforms and voice-enabled devices." Gen Zers are 3.5 times more likely than Baby Boomers to embrace these technologies.

Forty-seven percent of shoppers will only buy items on sale this holiday season. Another revenue impetus is offering customers sales or promo codes since these are "the number one factor influencing their holiday purchases." As for the biggest digital discounts, Cyber Monday remains the leader with an average discount rate of 29 percent.



Read All News...

Upcoming Tech Events

October 6-10, 2019- Visual Studio Live Chicago 2019

October 8-11, 2019- Future in Review Conference

October 23-24, 2019- Android Dev Summit

October 23-24, 2019- NexGen 2019 Conference

October 29-30, 2019- Training Seminar: SQL Server Live!

November 4-6, 2019- NVIDIA’s GPU Technology Conference

November 4-8, 2019- Microsoft Ignite

November 4-10, 2019- Cloud & DevOps Security Summit

November 5, 2019- Software Defined Operations

November 5-6, 2019- NVIDIA’s GPU Technology Conference

November 13-14, 2019- SMX® East

November 17-22, 2019- Visual Studio Live! Orlando

November 19-22, 2019- Open Data Science Conference

December 2-3, 2019- Future Compute

December 10-11, 2019- Global Growth Marketing Conference 2019

February 19-21, 2020- SMX West 2020

June 8-10, 2020- SMX Advanced 2020


Tech Definitions in the News

Augmented Reality is an enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with superimposed computer-generated images over a user’s view of the real-world, thus enhancing one’s current perception of reality.

Source: augmented-reality/

Chatbot is a piece of software that interacts with users in a conversational way.

Source: intelligent-chatbots

Deep Learning is a new area of Machine Learning research, which has been introduced with the objective of moving Machine Learning closer to one of its original goals: Artificial Intelligence.


DevOps is a set of software development practices that combines software development (Dev) and information technology operations (Ops) to shorten the systems development life cycle while delivering features, fixes, and updates frequently in close alignment with business objectives. Different disciplines collaborate, making quality everyone's job.


Docker is a tool designed to make it easier to create, deploy, and run applications by using containers. Containers allow a developer to package up an application with all of the parts it needs, such as libraries and other dependencies, and ship it all out as one package.


Hybrid Cloud is a computing environment that combines a public cloud and a private cloud by allowing data and applications to be shared between them.


Kubernetes (k8s) is an open-source system for automating deployment, scaling, and management of containerized applications.


WWW2 and WWW3 (k8s) are hostnames or subdomains, typically used to identify a series of closely related websites within a domain, such as,, and; the series may be continued with additional numbers: WWW4, WWW5, WWW6 etc. 


Did You Know?

Duck Duck Go Search Engine has six different themes to choose from for its search interface.

Tech Gallery

Image Credit: LG